Great Marketing
This company believes so much in their product that they are willing loose $300 million if the product breaks. This is what the ad explains, but in reality their is only a total of $500 in the whole case and underneath the real money is fake money. The ad also explains that a person wouldn't be allowed to break this glass using only their feet, so people are allowed to try to break it with only their feet and their is a guard standing by to make sure the rules are followed and that the fake money is not taken.
Image taken from: http://www.hookedonads.com/3m-security-glass-ad-break-it-and-you-can-take-the-money/
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