Crayola Gets A New Customer
Crayola benefits from my crafty side. Crayola's target market is aimed at children and parents, but when a craft that could relate to anyone, the consumer of a product becomes more broad.
Thanks to pinterest, I kept seeing this cool craft of melting crayons on canvas to create a piece of art. Normally I wouldnt buy a few large boxes of crayons, but that is what my project called for. This shows by a company producing alternate uses for a product, they are able to stretch their normal target market.
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