Creative Advertisment

Great Marketing

This company believes so much in their product that they are willing loose $300 million if the product breaks. This is what the ad explains, but in reality their is only a total of $500 in the whole case and underneath the real money is fake money. The ad also explains that a person wouldn't be allowed to break this glass using only their feet, so people are allowed to try to break it with only their feet and their is a guard standing by to make sure the rules are followed and that the fake money is not taken.


Image taken from: http://www.hookedonads.com/3m-security-glass-ad-break-it-and-you-can-take-the-money/

Crayola

Crayola Gets A New Customer

Crayola benefits from my crafty side. Crayola's target market is aimed at children and parents, but when a craft that could relate to anyone, the consumer of a product becomes more broad.
Thanks to pinterest, I kept seeing this cool craft of melting crayons on canvas to create a piece of art. Normally I wouldnt buy a few large boxes of crayons, but that is what my project called for. This shows by a company producing alternate uses for a product, they are able to stretch their normal target market.